In Alaska’s commercial fishing industry, Mug Up is a time when fishermen, dock and cannery workers break together to enjoy a hot cup of coffee, get off their feet, and share stories of the sea. We grew up enjoying mug up at the King Cove and False Pass Peter Pan Seafoods canneries on days when we came to town to deliver our catch. Hot coffee, fresh pastries and good company at the Mess Hall made this our favorite part about being on the docks.
We teamed up with our friends at Kaladi Brothers Coffee, one of Alaska's favorite coffee roasters, to create a special edition Mug Up roast that produces a clean, sweet cup brimming with notes of chocolate and caramel.
The Mug Up Launch Party
Over the weekend, we launched the limited edition roast in Anchorage at Kaladi Brothers headquarters with traditional mug up fare: coffee and donuts. There were also wild Alaska salmon snacks, amazing FisherPoets sharing their poems and songs of the sea, and Trout Unlimited Alaska talked with the community about the importance of healthy salmon habitat in our local watersheds. 1% of sales from Mug Up Coffee is donated to the Food Bank of Alaska through the Salmon Sisters Give Fish Project. We loved working with everyone to celebrate our state’s community and coastal heritage. Alaskans are incredible at giving back and bringing people together. We feel grateful for the good coffee and good company at the Mug Up Launch Party, and are proud to partner with an Alaskan business like Kaladi Brothers.
Photos by Wongi Kim
The Mug Up Collection
The Mug Up Collection is complete with bags of whole-bean Mug Up roast coffee, a cozy Mug Up hoodie, Mug Up ceramic cup, travel cup and decal with original artwork by Salmon Sisters. The collection will be available on our webshop, and in Salmon Sisters and Kaladi Brothers stores over the summer. We hope you join us in making Mug Up a part of your daily routine.